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    Behind The Brand: Lancôme

    Date of Birth:1935

    Founder: Armand Petitjean

    History: Lancôme began as a fragrance house created by Armand Petitjean.

    Mr Petitjean started the business at the impressive age of 50, launching five fragrancesat once. He wanted to create a beauty brand that encapsulated French elegance and share it with the world. Even the brand's name was inspired by the ruins of a French castle, Le Château de Lancôme - the roses in the area also inspired the company’s symbol of the single golden rose.

    After the success of Lancôme perfumes, Petitjean moved into the skincare arena, creating a multi-tasking repair cream called Nutrix - a product that is still available today!

    In 1938, Lancôme extended its beauty offering further by creating a makeup range - helping to transform it into the brand we know and love today.

    Years later, when Mr Petitjean was asked why he created Lancôme, he replied, “Because I had seen that two American bra