Armand petit jean biography of william
Armand petit jean biography of william
Armand petit jean biography of william butler.
Behind The Brand: Lancôme
Founder: Armand Petitjean
History: Lancôme began as a fragrance house created by Armand Petitjean.
Mr Petitjean started the business at the impressive age of 50, launching five fragrancesat once. He wanted to create a beauty brand that encapsulated French elegance and share it with the world. Even the brand's name was inspired by the ruins of a French castle, Le Château de Lancôme - the roses in the area also inspired the company’s symbol of the single golden rose.
After the success of Lancôme perfumes, Petitjean moved into the skincare arena, creating a multi-tasking repair cream called Nutrix - a product that is still available today!
In 1938, Lancôme extended its beauty offering further by creating a makeup range - helping to transform it into the brand we know and love today.
Years later, when Mr Petitjean was asked why he created Lancôme, he replied, “Because I had seen that two American bra