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December 16, 2015
Today, kale is on the brink of reaching its cultural saturation point.
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Us Weekly has covered the veggie in a feature, “Stars Who Love Kale.” Kale Caesar salads are the “it” food on farm-to-table menus, and kale has become a hipster statement, stitched on Beyoncé’s sweatshirt.
And America is eating it up: According to the Department of Agriculture, U.S.
kale production increased by nearly 60 percent between 2007 and 2012. Kale is for sale at Wal-Mart. Even McDonald's is jumping on the cruciferous kale bandwagon and began testing kale breakfast bowls in nine California locations in May.
How did this happen?
Not so long ago, salads were made of iceberg lettuce and broccoli was an exotic, acquired taste. For the last few years, I've been working on a book about the millennial generation and food culture, and it got me wondering, why did kale become the epitome of cool?
You’ve Got Kale
The reality is that kale is nothing new.
It has been cultivated aro